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Welcome to Jiya's: Where Korean Elegance Meets Timeless Beauty ✨
At Jiya's, we believe jewelry is more than an accessory—it’s a whisper of your personality, a spark of confidence, and a celebration of artistry. Inspired by the delicate aesthetics of Korean design, we craft pieces that blend modern minimalism with timeless charm, creating treasures meant to be cherished for a lifetime.
Our Story: Born from Passion, Built with Love
Jiya’s journey began in 2025 in a cozy corner of Tejaswsini Shah home. What started as a shared dream between one visionaries—Tejaswini Shah and My 5 month Baby girl Jiyanshi Shah—quickly grew into a brand fueled by creativity, dedication, and a love for meaningful design.
Tejaswini, a full-time content creator and with a sharp eye for detail and founder of a thriving wholesale jewellery infused her expertise in customer-centric service and fashion into every facet of our operations.
Together, my late-night brainstorming into a thriving brand, only on one : Glam & Glow Brand to make Jiya's the Korean jewelry label that resonates with hearts across the globe.
Jiya's gift hamper 🎁
✈️ Tejaswsini Shah ✈️
A storyteller at heart, Tejaswsini’s background in content creation and VFX ensures every Jiya's piece is not just jewelry, but a visual narrative. His hackathon-winning precision translates into meticulous craftsmanship, while his passion for innovation drives Jiya's bold, contemporary designs.
🎀 Jiyanshi Shah 🎀
Meet the brightest jewel in Jiya’s life—her adorable daughter! Just like her mom, she’s full of curiosity, joy, and a touch of mischief. Whether she’s “helping” mommy pick gems or twirling in tiny jewelry, her laughter lights up every room. A future trendsetter in the making! 💖
This is my daughter, Jiyanshi Shah, just 5 months old. It was always my dream to start a business, but I never imagined that I would one day name it after my daughter. When the time came, it felt only right to do so—and that’s how my brand, Jiya's, was born.
This journey, and this dream, all began with my daughter, Jiyanshi. 🌸
Our Mission
To redefine everyday elegance. Jiya's merges the serene simplicity of Korean design with exceptional quality, offering jewelry that transcends trends. Every piece Every Hamper is crafted with ethically sourced materials, attention to detail, and a promise: to make you feel effortlessly special, whether you’re dressing up or keeping it casual. my pleasure
Why Jiya's?
🔹 Korean-Inspired Design : From dainty layered necklaces to statement rings, our collections draw inspiration from Korea’s balance of tradition and modernity.
🔹 Crafted with Integrity : We prioritize sustainability and ethical practices, ensuring every piece is as kind to the planet as it is to your style.
🔹 For Every Story : Whether you’re treating yourself or gifting a loved one, Jiya’s Glam & Glow Brand every jewellery every cosmetic every hair accessories is designed to become a part of your unique journey.
Join Our Journey
From a humble housewife and from a humble home startup to a growing family of jewelry lovers, i’re just getting started. Thank you for being here—every click, purchase, and smile fuels our dream to make Jiya's a name synonymous with love, art, and connection.
Explore our collections, and let’s create beauty together. 💫
Jiya's: More Than Glam & Glow. A Legacy in the Making